Style Guide

GENERAL RULES

Trademarking:

• GameGuard should be followed by a ® on the first instance of usage on a page.
• GameGuard Outdoors should be followed by a ® on the first instance of usage on a page.
• GameGuard Signature should be followed by a ® on the first instance of usage on a page.
• MicroFiber should be followed by a ™ on the first instance of usage on a page.
• TekCheck should be followed by a ™ on the first instance of usage on a page.

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PRODUCT NAMING & TERMINOLOGY

Collegiate Product Naming Conventions:

GameGuard | School | Colorway | Style | Product

Style Number

Example:

GameGuard Baylor University Caviar MicroFiber Shirt

BYL1023CAV

- Caps: These are always referred to as “caps” and never “hats”

General Product Naming Conventions:

- Men’s product naming:

Colorway | Style | Product

- Ladies’ product naming:

- Youth product naming:

- Caps: These are always referred to as “caps” and never “hats”

- Shirts: Never include the words “Short Sleeve” in a product name, only “Long Sleeve” (and do not hyphenate Long Sleeve)

Specific Words:

- GameGuard: When referencing the company name or the colorway, GameGuard is one word and used with a capital “G” in Game and a capital “G” in Guard

- Camouflage Print: As a "colorway," this is always referred to as GameGuard (never include the word "camo" in reference to the word GameGuard). Wrong: GameGuard camo

- MicroFiber: one word and always spelled with a capital “M” and “F”

- MeshBack: one word and always spelled with a capital “M” and “B”

- TekCheck: one word and always spelled with a capital “T” and “C”

- Deep Water: always a separate word

- GunMetal: always spelled with a capital “G” and “M”

- Caviar: this is the word always associated with the product color black

- Mechanical Stretch: two words and always capitalize the “M” and “S”