GENERAL RULES


Trademarking:

  • GameGuard should be followed by a ® on the first instance of usage on a page.
  • GameGuard Outdoors should be followed by a ® on the first instance of usage on a page.
  • GameGuard Signature should be followed by a ® on the first instance of usage on a page.
  • MicroFiber should be followed by a ™ on the first instance of usage on a page.
  • TekCheck should be followed by a ™ on the first instance of usage on a page.



PRODUCT NAMING & TERMINOLOGY


Collegiate Product Naming Conventions:

GameGuard | School | Colorway | Style | Product

Style Number


Example:

GameGuard Baylor University Caviar MicroFiber Shirt

BYL1023CAV


- Caps: These are always referred to as “caps” and never “hats”

GameGuard | School | Colorway Cap | Colorway MeshBack | Branded [if Blank, remove]
Style Number

Example:
GameGuard Baylor University Caviar Cap | White MeshBack
BYL5015CAV

General Product Naming Conventions:

- Men’s product naming:

Colorway | Style | Product

Style Number

Example:
Caribbean MicroFiber Shirt
1023CRB

- Ladies’ product naming:

Colorway | Gender | Style | Product
Style Number

Example:
Caribbean Ladies’ MicroFiber Shirt
1123CRB

- Youth product naming:

Colorway | Age | Style | Product
Style Number
Example:
Caribbean Youth MicroFiber Shirt
1223CRB

- Caps: These are always referred to as “caps” and never “hats”

Colorway Cap | Colorway MeshBack | Branded [if Blank, remove]
Style Number

- Shirts: Never include the words “Short Sleeve” in a product name, only “Long Sleeve” (and do not hyphenate Long Sleeve)


Specific Words:

- GameGuard: When referencing the company name or the colorway, GameGuard is one word and used with a capital “G” in Game and a capital “G” in Guard


- Camouflage Print: As a "colorway," this is always referred to as GameGuard (never include the word "camo" in reference to the word GameGuard). Wrong: GameGuard camo


- MicroFiber: one word and always spelled with a capital “M” and “F”


- MeshBack: one word and always spelled with a capital “M” and “B”


- TekCheck: one word and always spelled with a capital “T” and “C”


- Deep Water: always a separate word


- GunMetal: always spelled with a capital “G” and “M”


- Caviar: this is the word always associated with the product color black


- Mechanical Stretch: two words and always capitalize the “M” and “S”